The hottest talk about visual touch in packaging d

Talk about visual touch in packaging design

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core tip: generally, when consumers identify and select goods, packaging as the first impression often becomes an important basis for them. Packaging has the function of visual communication, which can guide consumers to correctly identify goods and buy goods, so as to complete the convenience brought by packaging. Only by correctly using the visual communication function of packaging to design our own packaging, can we make the packaging better serve our life in the early heating stage. The visual and tactile sense of packaging is caused by the inaccuracy of the measured value of the packaging material, the texture and the texture of the surface of the packaging material. Its different feelings convey different information and judgments to us

[China Packaging News] generally, when consumers identify and choose goods, packaging as their first impression will often become an important basis for them. Packaging has the function of visual communication. When there are less than 300 finished products in a week, it can guide consumers to correctly identify goods and buy goods, so as to complete the convenience brought by packaging. Only by correctly using the visual communication function of packaging to design our own packaging, can packaging better serve our life. The visual and tactile sense of packaging is caused by the packaging materials, texture and the surface texture of packaging materials. Its different feelings convey different information and judgments to us

1. Production of visual touch

any substance in the world is made of different materials, and different material surfaces will produce different tactile feelings and textures. Texture can be roughly divided into two types: visual and tactile. Visual type is what we call visual touch. Visual touch and real touch are usually both opposite and unified. Visual touch is the reflection of real touch to people's experience. It is abstract. Under this condition, visual touch becomes a symbol. This symbol is generated through previous experience, then compiled and transformed into a kind of visual information, and then plays a guiding role in later tactile judgment

2. Visual tactile form in packaging design

the first visual tactile form is caused by the texture of the packaging material itself. It can feel soft, hard, smooth, rough, etc. through the visual tactile sense of the texture of the surface material of the packaging material, it establishes the affinity and temptation between consumers, which is widely used in many designs at present; The second is a further innovation on the basis of the first. It not only considers the selection of its own packaging materials, but also simulates and designs the material and texture elements of the packaged product on the outer packaging of the product, so that consumers can obtain the cognition and recognition of the packaged goods at the first time. This recognition is achieved through the visual touch of the packaging

3. The means to realize the introduction of visual and tactile packaging design

(1) in the design of commodity packaging, real materials and textures are applied to packaging materials, such as tea packaging, and bamboo or pottery are directly used to design tea packaging. This method is also the most commonly used method at present, and it is also a more traditional method

(2) adopt the method of imitation, and use other conventional packaging materials, such as paper, plastic, glass, etc., to imitate the product characteristics or a required material texture. If the sealing gasket of the tension machine is broken, it can achieve the effect of visual touch and real touch. Through this design, it can establish the effective visual communication of commodity information to consumers

(3) by imitating a certain texture visual effect through plane printing technology, the concept of visual touch can also be introduced into packaging design. In the initial perspective, consumers can obtain the basic cognitive feelings of commodities through the visual communication of packaging, so as to judge the purchase demand of this commodity. For example, the paper box packaging of a box of sweets is printed with fabric texture effect on the surface, and the visual and tactile effect it conveys is relatively soft and warm, which meets the expected effect of packaging needs. But it is different from the previous two methods. It only has visual touch, while the previous two methods not only have visual touch, but also have real touch

4. Summary

the important role of visual communication function of packaging in packaging requires more in-depth research on the content of communication. At the same time, we also recognize the universality and importance of visual touch for people to judge an object, which is a cognitive way to establish the objective existence between people and things. Its universality includes consumers' understanding of commodity packaging. Therefore, the concept of visual touch can be introduced into the visual communication of packaging to provide guidance for packaging design